Anita Dongre on building a fashion empire, bringing sustainability to Bollywood and more
From dressing Kareena Kapoor Khan to the Duchess of Cambridge and Kim Kardashian: Anita Dongre has taken the fashion landscape in India worldwide. The clothier had the imaginative and prescient to infuse an detail of consolation into clothier clothes, ever in view that she changed into sixteen. In a career spanning a long time, the imaginative and prescient has translated beautifully along with her stellar creations. What makes her creations quintessentially elegant is that she factors consolation into excessive style. In an industry that’s all approximately glitz and glamour, the dressmaker strays faraway from the concept that splendor is pain.
Apart from being an ace designer, Anita Dongre has been a pioneer in terms of sustainability in style. She has incorporated recognition into her enterprise practices and is constantly going the greater mile to lessen the carbon footprint of her logo.
Her aware practices and contemporary designs are what have made her a favoured preference of A-listers. She has dressed royals which include the Duchess of Cambridge in addition to Queen Mathilde of Belgium. Hollywood celebrities including Kim Kardashian, Beyonce, and Sophie Turner amongst others. When it comes to Bollywood, she has dressed the likes of Kareena Kapoor Khan, Karisma Kapoor, Alia Bhatt, Janhvi Kapoor, Anushka Sharma, Katrina Kaif, Ranveer Singh, Kartik Aaryan, and others. Her designs have been additionally the favored preference of Neha Dhupia on her wedding day.You commenced a fashion empire along with your sister with nothing however two stitching machines on your balcony. From your adventure from there to becoming a family call in the us of a, what’s one thing that you have discovered alongside the way?
When I become 16 and I went to analyze layout, my cause became to usually create fashion that could make women experience accurate approximately themselves. For me, style is a completely powerful emotion and device to make humans feel good about themselves. And these days that cause is made larger via also making those who make our clothes do proper. Fashion is sincerely motive-driven about making the wearer feel correct and making the maker do desirable due to the fact this industry employs heaps of people and is such a big profits generator concerned. That I suppose is my principal great pleasure these days.
Your creations have been donned by way of the largest names in Bollywood, from Kareena Kapoor Khan to Alia Bhatt. What do you suspect separates your emblem from the relaxation?
I experience so remarkable once I see a majority of these terrific, wonderful girls put on our creations due to the fact I recognize and appreciate each and each one of them. I assume after I layout, as a woman I carry empathy to the design desk – my fashion could be very secure and at the same time it’s far very fashionable, and I suppose a variety of idea goes at the back of what we do. So, I could say it’s miles considerate, fashionable, and comfy. I assume women resonate with a majority of these values I try to convey to my layout and put on them so beautifully. I suppose the cherry on the cake is while a woman carries off or designs so properly and he or she owns it when she wears it. I constantly suppose the girl ought to personal the design and no longer the alternative manner spherical and these kind of women which you named are wonderful and the way they make the clothes paintings.
Be it Madhuri Dixit, Karisma Kapoor, or Priyanka Chopra Jonas, the actors you dress are brimming with persona and an proper sartorial sensibility. Who are a number of your favored celebrities to get dressed?
This is one difficult question to answer because to me every girl is special. Whether she is a superstar or whether or not she is just a client who walks into my shop. Whether it is a lady who’s going for her first task interview, it is her wedding ceremony, an actor sporting your advent at an award characteristic, or in a public amassing, to me how they feel inside the clothes is crucial. I really assume today the ladies who put on me are my idea.Is there any style recommendation which you have shared with any of the main actors? Could you proportion that recommendation with us?
I say this to all people, to my customers also – don’t observe tendencies blindly. I think every body ought to wear what works for them, for his or her frame kind. To recognize your own body kind and highlight the aspects which you want to. An wise female does now not observe trends blindly and I might say, most of the ladies who put on me are quite smart.
You have dressed Neha Dhupia for her impromptu wedding which became deliberate in beneath forty eight hours. How was the experience dressing her for such an crucial day on such short observe?
I am very thankful to have the sort of great team. We have constantly risen to the occasion when we get final-minute requests and a bride for us is constantly priority primary because she has got so much to deal with earlier than her wedding ceremony. So, I would simply say thanks to my team and everyone who put it collectively for her – it was just incredible teamwork. Just making sure the bride turned into satisfied changed into the most crucial process for us at that moment.