I believe society has concocted a certain perception for the term ‘item song’: Amna Ilyas
‘Item numbers’ weren’t constantly the way we see them these days. They weren’t simplest meant to boast characteristics of a Sheila, Billi or every other seductress surrounded by way of salivating guys ogling at them. The 50s’ noticed Honton Pe Aisi Baat deliver the identical sexual urgency as Piya Tu, Ab Tou Aaja in a mannes. Greater suitable for the residing room. And as instances changed, and sexual subject matters have become extra palatable, songs like Jumma Chumma De De and Choli Ke Peeche dropped, forever converting the manner evocative tracks would thereon be projected and perceived.
Gulzar’s diffused but suggestive Kajra Re and Beedi, had been observed through gaudier and raunchier depictions of more provocative numbers like Sheila Ki Jawaani and Munni Badnaam Hui. The previous even prompted audiences to look at a movie like Tees Maar Khan and feel “cheated” towards the quit. Thus, Pakistani filmmakers, who were scurrying to ‘revive’ nearby cinema again within the day, picked up at the formula and by no means seemed again.
The authentic display-womenWhile Pakistani audiences did now not precisely reward Ayesha Omar and Mehwish Hayat for Tutti Fruiti and Billi the manner they praised Malaika Arora and Katrina Kaif for Sheila and Munni, the trap of object songs did no longer fail to generate buzz for Karachi Se Lahore and Na Maloom Afraad. So, even a film as these days-released as Chaudhry – The Martyr, sees Aatish, a “overall performance tune,” as lead performer Amna Ilyas would really like to place it.
The model feels the manner the label “item song” is now interpreted, does no longer exactly do justice to its making it. “I trust that society has concocted a sure perception for the time period ‘item track’ that robotically adds a degrading and derogatory spin to the completed product,” Amna instructed The Express Tribune. “Performance songs are supposed to add flavour to a movie. They’re supposed to serenade the target market with a catchy track and introduce them to a dancer who can pull off immaculate moves,” she added.
Amna has elaborated on her selection to take on the range, irrespective of the concern of backlash. “When we consider subcontinental films, we always partner them with the songs they feature. There turned into a time whilst audiences could watch artists which include Barbara Sharif or Resham Jee break right into a tune and dance with the same oomph in a different placing, and that might be perceived for what it turned into without the complete backlash angle.” She went on to factor out that “tune and dance have always been the focal factors sporting any Pakistani or Indian movie to its trademark success.”While Aatish could not choose-up container-office sales for the Chaudhry Aslam Khan biopic, it managed to garner over 1,000,000 views on YouTube. Sang through India’s Sunidhi Chauhan and Ali Quli Mirza, the song is choreographed with the aid of Wahab Shah with styling by way of Hunny Haroon. It sees Amna in a fiery avatar, channeling her internal femme fatale. “I consider that when an artist, no matter their gender, puts their blood, sweat and tears into something, the general public should have fun it in place of searching out motives to demean them.”
The Baaji famous person aired her reservations towards the double-requirements of Pakistani audiences which can be brief to reward worldwide celebrities for the identical ambitious picks that could deliver shame to the u . S . If a local artist is in the photo. “Our audiences don’t have any trouble lauding Bollywood for its superb overall performance songs but while nearby talent takes up the equal mission, it’s met with extreme hatred. Which isn’t fair,” she burdened.
“Mehwish Hayat’s dancing changed into impeccable in Billi and I applaud it till these days,” continued Amna. “Just like I applaud Katrina Kaif for Sheila Ki Jawaani and Ayesha Omer for Tutti Fruitti. We are entitled to reward whomever we need. But I’d quite inspire our audiences to save a number of that reward for neighborhood expertise. It isn’t simple to do what we do and we sacrifice loads to lead them to glad. One have to understand that before jumping at the hate bandwagon.”Amna also spoke about the paintings that went into making Aatish and how at ease, but enlightening her enjoy turned into. “From the rehearsals in advance to the gown fittings and then the 2 rigorous and journey-stuffed days of shooting the track, it become both thrilling and a teachable enjoy. The excellent component was getting a crew that made me so secure.”
The song features three outfit changes, a primary for any overall performance number in Pakistan. And Amna’s dance calls for a whole lot of stamina, thinking about she has to continuously, flow, soar or even drift through the distance supplied to her. “Initially the challenge itself appeared a piece frightening to me. But as I got into the rhythm of rehearsing and absorbed every beat of the music, things fell into location,” she recalled. “I become additionally given complete innovative liberty along Wahab Shah, Hunny Haroon, Arshad Khan and Aali Khan. We all came together to create the appearance and sense we wanted. We took thought from Arabic cabaret dancers and poured via options of how excellent to intensify every look,” added the version.